IGA plants habitat with ‘Buy One, Get One Tree’

IGA’s independent supermarkets are at the heart of many towns around the country. They are as passionate about supporting local communities as we are at Greening Australia. They partnered with us on a national ‘Buy One Get One Tree’ promotion to plant native trees where they are needed most.

The promotion gave everyday shoppers the opportunity to contribute directly to rebuilding nature by purchasing participating products. For every participating product sold, Greening Australia would plant a native tree to support biodiversity, sequester carbon and build habitat for local wildlife.

The promotion ran in 2023 and again in 2024, raising funds for Greening Australia to plant a total 105,000 trees.

65,000 of the trees were planted in 2024, helping to expand selected project sites in priority regions in southeast Queensland, western Victoria, South Australia and Western Australia. A further 40,000 trees are being planted in 2025.

These trees are being established in collaboration with landholders and community volunteers across the country, meaning each IGA planting is part of a landscape-scale effort to restore ecosystems.

These plants will continue to grow, bringing much needed habitat to support wildlife, build biodiversity and improve water quality.

Examples of impact

Sunshine Coast, QLD

“In 2025 we’ve been working together with Hinterland Bushlinks in the Sunshine Coast region to ensure IGA-funded trees go where they are needed most. We’ve contributed to the revegetation efforts of dedicated landholders and community volunteers in Bald Knob to connect up habitat corridors so wildlife can access more resources and move safely from the hinterland to the coast.”

Freddy Herrera, Senior Program Officer at Greening Australia

Photo courtesy of Hinterland Bushlinks

Victorian Volcanic Plains, VIC

“We are working with local landholders to help restore this site back to a grassy woodland, which is a nationally threatened vegetation community. Along with restoring native trees and shrubs to the area, the site also protects some very old River Red-gums of hollow–bearing age. By providing a mix of habitat and food resources, the site will help support a diversity of small mammals, bats and birds, including the endangered Black Falcon.”

Candice Parker, Program Specialist at Greening Australia

Yorke Peninsula, SA

“Less than 5% of the original native vegetation remains on Yorke Peninsula. We’ve been working with landholders on biodiverse plantings to improve habitat, and in some cases establish shelterbelts for livestock, thanks to IGA’s Buy One, Get One Tree promotion. Given how little rain we got in 2024, it’s amazing how the plants are hanging on. We’ll do infill planting this year to make up for drought impacts, and plant another 11,000 trees as well.”

Andrew Woodroffe, Senior Programs Officer at Greening Australia

Perth, WA

“With the Friends of Bennett Brook, a very active volunteer group, we planted a mix of Banksia woodland and Eucalypt canopy species along a section of the waterway. These plants are bolstering an essential habitat corridor for animals such as the Oblong Tortoise and native Water Rat, so they can live and move safely in an otherwise very urban environment. Revegetating also helps filter the water to protect downstream ecosystems like the Swan River.”

Ross Wylie, Senior Program Officer at Greening Australia

Photo credit Natasha Kepert, courtesy Friends of Bennett Brook

Brisbane, QLD

“We’ve been helping improve habitat at the 150-hectare Archerfield Wetlands Parkland in Brisbane. The parkland is at a pivotal ecological junction, where Blunder Creek and Oxley Creek meet before flowing into the Brisbane River. It’s also a real recreational asset for locals. Community volunteers planted the trees funded by IGA, including key species such as Swamp Sheoak, along the southern end of Blunder Creek to stabilise and protect the banks from flooding.”

Freddy Herrera, Senior Program Officer at Greening Australia

Reflections on the partnership

“At IGA, we’re proud to have partnered with Greening Australia in a shared commitment to support our local communities and environment. With the help of our shoppers, we’ve been able to contribute to the restoration of native habitats and the planting of thousands of trees—an effort that reflects our mutual belief in helping communities thrive.”
Fiona Johnston, General Manager Shopper, Brand and Loyalty IGA

Photo: IGA staff at one of Greening Australia’s dedicated events for partners, lending a hand at the Native Seed Centre in Sydney. Photo credit Toby Peet.

“Quite a few of Greening Australia’s team members live and work in regional towns, and we do most of our restoration work with landholders out in rural areas. So we really connected with IGA on their values of supporting regional communities. It felt really meaningful, as well, that anyone around the country could show their support for rebuilding nature with their everyday shop and contribute directly to our planting projects. It’s an excellent example of a partnership that meets people where they’re at and helps them support nature at both a national and local scale.”
Callum Ross, Corporate Partnerships Manager at Greening Australia

Photo: Callum at Archerfield Wetlands. Photo credit Vagary Studio.

Keen to partner on impact like this?

Support from businesses across Australia is crucial for building awareness of environmental issues and solutions, and funding our on-ground work to rebuild nature together.

We believe that all partnerships must be mutually beneficial to succeed, so we take a strategic and tailored approach to deliver positive results for our partners, local communities and the environment.

More about partnering with us